The creation of a design is one thing but applying it is quite another. Some artworks being seen from different angles or perspectives, whether from onsite spectators or TV viewers, it requires a different planning and execution of designing.

After an individual design has been agreed, core elements based on the design and brand guidelines will be developed. The core items will be the base for transforming them into individual items that meet the requirements.

These processes will lead to the creation of a design & look manual. Each core item in the book will be subject to approval by the client. After beeing constantly updated and enlarged as each new item is added and existing ones are approved, the final book will provide a complete picture of the different generic design elements and show what the venue will look like prior to the event commencing.

If clients need support in how to develop an own identity for their event all expertise and creativity of Capra Communication can be used.